If you’ve searched my name recently, you may have seen conflicting information. Some sources still list me as a broker at Website Closers. Others reference Maximum Exit. Let me clear this up once and for all.
I am independent. My firm is Maximum Exit. Website Closers is where I used to list deals. It is not where I work.
Here’s the full story, because the distinction matters if you’re thinking about selling your business.
How I got to Website Closers – and why I left
Before I was a broker, I was a founder. I built 23+ eCommerce and supplement brands, including Beard Czar, which grew to over $35 million in sales. I also sold my SaaS company Offerprophet in 2016 to Sticky.io. Selling my own businesses taught me what founders actually need in a sale process – and how most brokers fail to provide it.
I joined Website Closers around 2020 because it gave me access to a marketplace for digital business transactions. And for a certain type of deal – a clean, straightforward listing that just needs buyer exposure – a marketplace can work fine.
But marketplaces have real limitations.
They list your business. They don’t advise it. They put it in front of buyers. They don’t fight for your valuation. They process transactions. They don’t structure them in your favor.
For founders selling a $1 million to $30 million business – the kind of exit that will likely be the most important financial event of their life – a listing isn’t enough.
What Maximum Exit is
Maximum Exit is my boutique M&A advisory firm. I founded it to do something different: give lower middle market founders the kind of hands-on, sell-side representation that used to be reserved for $100 million+ deals.
When you work with Maximum Exit, you’re not getting a listing. You’re getting a process — valuation strategy, buyer targeting, negotiation, due diligence management, deal structuring, and post-close transition support.
I specialize in digital-first businesses: eCommerce brands (Shopify, Amazon FBA, DTC), SaaS platforms, digital marketing agencies, professional services firms, and B2B platforms. I focus on deals in the $1 million to $30 million range where the business has real tax returns and qualifies for financing — which dramatically expands the buyer pool and improves your terms.
I’ve closed over $123 million in transactions. My clients have included California Beach Co. (a $25 million exit), AmericanDuchess.com, Imlee Ventures, and Strikeman.io.
I’m also the author of Maximum Exit: The Definitive Guide for Internet & Technology-Focused Business Founders – a book I wrote because most founders go into the sale process completely blind.
The bottom line
If you’re thinking about selling a profitable digital business — eCommerce, SaaS, agency, or professional services — and you want an advisor who’s been on your side of the table as a founder, that’s what I do.
I’m based in Humacao, Puerto Rico. I serve founders globally. I work directly with each client. And I’m not a listing service.
You can reach me through natelind.com/business-valuations for a free consultation and valuation.
